1. BOOSTS RECOGNITION
One of it's importance is Branding lets users differentiate between your brand and competitors. It makes you stand out from the crowd.
2. BUILDS TRUST
If people trust you, they will be open to do business with you. Branding help you to build trust among your users.

3. SUPPORTS ADVERTISING
With your Brand presence well established,it will be easy to run both online and offline advertising campaign which will help establish your brand even more.

4. GENERATE NEW CUSTOMERS
Branding will help you build a new client base especially when your products services are good.it helps create an impression in the minds of your potential new customers.

5. CUSTOMER LOYALTY
Branding will help you build a new client loyalty, customers will love to be associated with your Brand base especially when your products services are good.it helps create an impression in the minds of your potential new customers.
